Progress will only happen if there is jeopardy
Secret MarketerMaking mistakes is no bad thing. Learning from them is what will make you a better marketer.
Making mistakes is no bad thing. Learning from them is what will make you a better marketer.
Marketing is inherently neither good nor bad, but as the general public often remind us, we should always question its purpose and how we use it.
Britvic CMO Matt Barwell will depart after nine years at the business, to be succeeded by Heineken’s Cindy Tervoort.
Ali Jones will start at Matalan this week in the newly created role, having departed Co-op in October last year.
Rather than being seen purely as a means to drive leads, B2B marketers are using shared goals and “grown up” conversations to nurture their relationship with sales.
Being unafraid to tackle new cultures and challenges is what led Lex Bradshaw-Zanger to work for McDonald’s and Facebook before joining L’Oréal.
Marketers have to juggle numerous relationships and interdependent disciplines to achieve anything in their work – and only the best can do that well.
Currently Diageo’s chief operating officer, Debra Crew claims four years’ experience in senior marketing roles at Nestle and seven years in marketing at Kraft Foods.
As Boohoo Group integrates new brands into the fold and expands into the US, it has become more customer centric and less focused on last-click ROI, with its top marketer admitting it hadn’t been “spending our money effectively”.
The Very Group’s CMO Jessica Myers had no retail sector experience when she joined the business last year, but providing a fresh perspective can be a valuable tool, she says.
Eve Williams says her focus in her new general management role will be ‘delivering for customers’, aided by her marketing background.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
He takes on the CMO role at Nomad Foods after three years running Birds Eye’s UK and Ireland business.
Marketers and researchers should be given the freedom to test the waters with new ideas, the brand’s insight director argues – but their work has to be tied to business outcomes.
It’s patronising to suggest marketing is just a doorway into more “grown up” or “serious” professions.